Book Presented to PM Modi
On July 20, 2025, senior officials from TVS Motor Company—including Venu Srinivasan and Sudarshan Venu—presented the “TVSM × Rann Utsav 2025” coffee table book to Prime Minister Narendra Modi. The elegantly crafted volume captures the spirit of Kutch’s landscapes and heritage during a motorcycling trip in February.
Prime Minister’s Response
PM Modi praised TVS for documenting Kutch’s beauty and encouraging motorcyclists to explore the region. He shared on X:
Received a copy of the Coffee Table Book by TVS Motor Company which captures the essence of Kutch and its beauty through their ‘Saari Muzaafiri’ ride. A commendable effort to promote cultural tourism and adventure motorcycling! #RannUtsav @TVSMotorCompany
— Narendra Modi (@narendramodi) July 20, 2025
Showcasing ‘Saari Muzaafiri’
The book is themed “Saari Muzaafiri,” featuring images of the White Rann from dawn to dusk, cultural glimpses, and biker-friendly routes—designed to inspire travel enthusiasts and riders alike.
Boosting Cultural Tourism
This initiative aligns with PM Modi’s push to highlight Kutch’s cultural heritage and boost tourism. With support from Gujarat Tourism, TVS aimed to create a creative bridge between corporate storytelling and regional promotion.
Why It Matters
- Cultural Pride: Highlights Kutch’s rich heritage through stunning visuals.
- Tourism Growth: Encourages travel and adventure motorcycling in Kutch.
- Creative Corporate Civic Action: TVS sets an example in cultural engagement.
Final Word
TVS Motor’s coffee table book, combined with PM Modi’s endorsement, signifies a creative effort to weave corporate passion with cultural promotion. If these visuals inspire you, Kutch awaits with open roads and mesmerizing landscapes.
Explore more cultural initiatives, travel features, and corporate projects in our latest news section.
